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Buying the dip: Does it work in UK markets?

- July 5, 2025 - Team Invest in Brands

1. What does “buying the dip” mean?

“Buying the dip” refers to purchasing stocks after their prices have dropped.

The idea is to buy low and gain when prices recover.

It’s a simple concept.

But does it work in UK markets?

2. Why do dips appear in any market

Market dips happen due to:

  • Short-term news
  • Economic data shocks
  • Investor emotion
  • Global events like pandemics or crises

Understanding why a dip occurs is crucial before making a purchase.

3. Reasons investors buy the dip

  • They aim to profit from rebounds
  • They follow buy-low logic
  • They trust company fundamentals
  • They want to reduce the average cost

But context and timing are essential to success.

4. Does buying the dip work in UK markets?

UK stock behaviour can differ from other markets:

  • UK stocks can be slower to recover
  • The FTSE has more banks and energy firms
  • Global trends affect UK-listed multinationals

History shows some dips rebound, others don’t.

5. Look at past dips and recovery patterns

Examples:

  • 2020 pandemic sell‑off: FTSE plunged, then rebounded strongly
  • 2016 Brexit vote: Initial drop, slow recovery
  • 2008 crisis: Major dip, but long road to recovery

Each offers lessons in dip analysis.

6. Consider timing and context

Before buying a dip, understand:

  • Is the drop company‑specific or market-related?
  • Is the firm’s core business still strong?
  • Does the economy support recovery?

Buying without context can lead to losses.

7. Strategies that support buying the dip

  • Use technical signals (e.g., oversold indicators)
  • Buy several months after a drop, not immediately
  • Diversify across sectors
  • Check sector health before buying

A structured plan beats guesses.

8. Risks of buying the dip

  • The decline may be just starting
  • Company fundamentals could break
  • Markets may remain weak for a long time
  • Emotion can drive bad decisions

Without checks, losses can outweigh gains.

9. Examples of bright dip buys in the UK

HSBC after the 2020 fall

Substantial capital allowed it to recover with the economy.

BP after the oil price collapse

It regained ground when oil prices improved.

These worked because fundamentals stayed strong.

10. When dips can trap investors

Examples include:

  • Retail firms hit by e-commerce growth
  • Oil and gas firms facing long-term decline
  • Companies with heavy debt after a drop

Understanding the reason behind a dip matters most.

11. How to structure a dip-buying plan

  • Set a target drop percentage (e.g., 10–15%)
  • Confirm the firm is fundamentally sound
  • Buy in tranches, not all at once
  • Use stop-losses or review points

This method reduces risk and supports recovery chances.

12. Sector focus for UK dips

Some sectors are more suitable:

  • Energy and banks – often cyclical
  • Utilities and telecoms – more stable income
  • Consumer goods – dependent on spending trends
  • Tech and biotech – higher growth and volatility

Select options based on your goals and risk tolerance.

13. Combining fundamentals and sentiment

Assess:

  • Revenue and profit trends
  • Debt and cash reserves
  • Earnings forecasts

Positive fundamentals support a dip buy.

14. Role of valuation in dip buying

Look at ratios before purchase:

  • P/E ratio: Is it low compared to peers?
  • Price-to-book: below sector average?
  • Dividend yield: Has it become more attractive?

A cheap share isn’t always a bargain. Confirm value.

15. Beware of false recoveries

Sometimes stocks bounce briefly, then fall again.

Use trend confirmation (e.g., a price above the moving average) before making a purchase.

16. How diversification helps

Buying the dip in multiple stocks spreads risk across investments.

Avoid putting all funds into a single recovery hope.

17. When to review your position

  • A quarter after buying
  • At the following earnings report
  • If the sector or economic outlook changes

Review helps ensure dip buys stay valid.

18. Impact of macro factors

Watch UK-specific trends:

  • Interest rate changes
  • Inflation rates
  • GDP growth estimates

These can affect recovery across sectors.

19. Difference between buying the dip and catching a falling knife

Catching a falling knife means buying during steep declines without pause.

Buying the dip involves waiting for signs of stabilisation before entering.

20. Tools to aid dip-buying

  • Charting software for trend lines
  • Price alerts for percentage drops
  • Analyst updates and news feeds

These tools prevent decisions from being made solely on emotion.

21. Is momentum helpful in dip-buying?

While momentum focuses on strength, you can:

  • Watch for rising volume in dips
  • Use momentum to validate recovery
  • Combine with dip-buys for stronger signals

Momentum can confirm your decisions.

22. Tax considerations

Frequent trading may trigger capital gains taxes.

Use ISAs or SIPPs to protect gains from tax.

23. Hold time matters

Buying the dip requires patience:

  • Short-term dips may recover in weeks
  • Long-term dips may need years to rebound

Be realistic about your timeline.

24. Psychological aspect

Dip-buying feels proactive.

But patience beats panic.

Plan your approach before the next market drop.

25. Benchmarks to track dip performance

Compare returns after dips:

  • Against the FTSE 100 or sector indices
  • Over 3, 6, 12 months post-dip
  • With your portfolio performance

This helps track success over time.

26. Back-testing dip strategies

Try this before a real investment:

  1. Choose criteria (e.g., 15% drop)
  2. Back-test over several years
  3. Track outcomes
  4. Adjust the drop threshold or the holding period

Back-testing builds confidence.

27. Benefits of dip-buying

  • Potential to buy quality at a discount
  • Takes emotion out of decision making
  • Can outperform in volatile markets

28. Limitations of dip-buying

  • Stocks may not recover
  • Requires strong company fundamentals
  • Working capital may be tied up
  • Timing the dip correctly is hard

Balance benefits and risks.

29. Key checklist before buying the dip

  1. Reason for the dip
  2. Company fundamentals
  3. Valuation vs peers
  4. Trend signs
  5. Position size
  6. Review plan

A checklist makes dip buying systematic.

30. Final word

Buying the dip can work, but not always.

Success in the UK market requires discipline, thorough research, and patience.

Dip-buying in fundamentally strong firms often recovers well.

But undisciplined dip buying may lead to losses.

Use a structured plan, back-test it, diversify, and remain mindful.

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